Insurance Agent: A Promising Career Opportunity with High Earnings

Insurance (Doc. Ist)

Printable.biz.id - Insurance agents play a crucial role in the growth of the insurance industry. This profession is attractive because it offers high earning potential and promising career opportunities.

As part of an insurance company's marketing system, agents assist potential clients in selecting insurance products that suit their financial needs. Additionally, agents must be able to educate and convince clients about the benefits of insurance protection.

According to VP of Agency & Affinity PT Sompo Insurance Indonesia (SII), Rusdi Syarif, the insurance agent profession continues to grow and has become one of the most promising business sectors. However, to succeed in this field, one must meet various requirements and be ready to face challenges.

The Financial Services Authority (OJK) defines an insurance agent as an individual or business entity that works for and on behalf of an insurance or sharia insurance company to market their products. This definition is regulated in POJK No. 23 of 2023 and applies to both life and general insurance agents.

Requirements to Become an Insurance Agent

No specific educational background is required to become an insurance agent. However, agents must obtain an official agency certification issued by the General Insurance Association of Indonesia (AAUI) or the Life Insurance Association of Indonesia (AAJI).

This certification is a primary requirement for agents serving individual clients. Meanwhile, agents handling corporate clients must obtain additional certification from OJK.

Keys to Success as an Insurance Agent

The insurance industry is highly competitive. To succeed, an agent must:

1. Understand Insurance Products – Agents must have in-depth knowledge of the products they offer to provide clear and accurate information to potential clients.

2. Master Sales Techniques – Agents should know how to approach potential clients, build good relationships, and offer solutions that match their needs

3. Build Trust – The insurance business relies heavily on trust. Agents who can explain product benefits transparently will earn the confidence of their clients.

To recognize the achievements of outstanding agents, insurance companies often hold award ceremonies, such as "Agency Kick Off" events. For example, PT Sompo Insurance Indonesia recently organized Agency Kick Off 2025 in Yogyakarta, where they introduced an "Agency Campaign" program to boost agents' performance.

Insurance Agents Can Inherit Their Portfolio

A lesser-known fact is that an insurance agent’s portfolio can be passed down to family members who are also insurance agents. If an agent retires, they can transfer their client portfolio to a family member who meets the agency requirements and works for the same insurance company.

Maintaining Long-Term Client Relationships

The insurance agent profession is promising but also comes with challenges. Since the business is built on trust, agents must ensure that clients fully understand the insurance products they purchase to avoid potential misunderstandings.

Moreover, successful agents must be able to build long-term relationships with their clients. Consistency in providing excellent service and maintaining good communication will help agents retain client loyalty and enhance business success.